About two decades ago, responsive design was not a popular terminology. The number of websites on the internet was less and the devices that could browse were mainly laptop and desktops. When mobile and tablet devices became popular, soon after did responsive design follow.
Responsive design of websites seeks to provide the ultimate user experience across devices and screen sizes. Be it desktop, tablet or mobile, responsive design ensures everyone gets the best user experience by optimizing the website (adjust to fit and display properly across all screen sizes).
Besides the display, responsive design also aims to optimize navigation-seeing it’s a vital aspect of user experience. Today businesses all troop into the internet to create websites to enable them to be reached from anywhere on the planet-almost eliminating the effects of distance.
There so many options to choose from online, when websites do not provide a good user experience they easily get abandoned for better websites. Responsive design gives all websites a fighting chance; the ability to provide an experience that keeps visitors long enough on the website to convert and in some cases- even return.
Websites that were developed using responsive design techniques are generally more responsive and provides the better user experience. If your website is not responsive you can use a credible Website Development Company to get a newly designed, fully responsive website that will meet your business needs. Do you have a responsive website and are wondering how to make the most of it?
Here are 10 proven ways to make the most out of your responsive website
- Ultimate User Experience
The idea of responsive design is centered on providing a positive user experience, and it does improve. Visitors can easily get enhanced browsing experience from responsive design. Some of the ways you can take advantage of responsive design to provide better user experience are through;
- Adopting the fluid grid feature which adjusts grids to fit the screen of users, this is useful for websites that require the grid to organize content
- Optimize design to include touch screen users because mobile devices do not come with mouse cursors
- Image sizing and optimization to adjust to fit the screen of the user
- Items to be omitted from mobile view can be selected to give better user experience, for example, carousels generally do not display well on mobile if they are part of the website- mobile users may be omitted from seeing it.
- Increased Traffic
Some businesses try to separate mobile experience from the desktop by creating separate channels such as mobile applications. However, it is better to make the website responsive for a very user; focusing on mobile users by creating mobile applications can serve a different purpose.
Responsive design can generate a fresh pool of traffic from mobile and tablet users. Mobile users are a great source of traffic; it was stated that over 50% of searches carried out on Google were carried out mobile devices.
- Fast Loading Web Pages
The use of social media and the development of fast mobile internet services have gotten mobile users accustomed to speed. When web pages are slow and unresponsive (especially on mobile) users simply abandon it for faster websites.
Responsive design has proven to solve the issue of slow loading pages and generally increases website speed. This is a great advantage for website owners who are moving from unresponsive websites visitors will experience a remarkable improvement in web page loading speed and navigation.
- Higher Conversions
Conversion rarely occurs when there is no engagement. Responsiveness can increase engagement and by extension conversion rates. When pages are responsive, visitors stay longer-and can perform desired tasks on the site. Most mobile users who carry out a search with their devices visit a store nearby to make a purchase. Since user experience is enhanced, visitors will be comfortable to carry out activities on the website.
Getting your website optimized for mobile means there are higher chances of purchase, as the old saying goes ‘a happy customer is a paying customer’. Business websites record higher conversions, more quality leads and higher revenue when operating on responsive websites compared to when they are operating with unresponsive websites
- Improved SEO
In 2015 Google announced their intention to include mobile-friendliness as part of the factors to consider when ranking websites. This means responsive website may be considered higher than unresponsive sites (there are other factors that determine to rank).
Responsive websites are generally more SEO friendly – they have higher traffic, better user experience, low bounce rates and higher engagement. Responsive designs provide better backlinks and improved website credibility. These two features impact positively on SEO.
- Cost Efficiency
Although responsive websites can be costlier to set up compared to unresponsive sites, there is cost efficiency. Once a responsive website is well set up, it requires a little cost in maintenance and generates higher revenue. Low cost and high revenue is the objective of most businesses and responsive design helps them achieve it.
Responsive design is also known to save cost otherwise required for developing a separate application for mobile users; responsive websites ensure every user mobile or not get a positive user experience.
- Improved Website Usability
When navigation problems are fixed by responsive design, the website experiences a remarkable improvement in the overall usability of the website. Improved navigation ensures more time is spent on the website and more activities can be carried out.
A positive user experience definitely impacts on the usability of the website through encouraging visitors to carry out desired activities without the feeling to leave for a better website.
Improving site usability is not just important for enhancing user experience but can be used by Google in the ranking process.
- Lower Bounce Rates
Bounce rates take into account the time spent on a website. When visitors leave quickly upon arrival on a website it reflects poorly on the website.
Responsive design provides websites with the required experience to encourage visitors to stay longer. The use of analytics is useful to determine the reasons visitors are leaving and improvement can be easily carried out.
- Ease of Website Management
A responsive website is easily managed through analytics which monitors and measures the progress of activities on the website. Analytics is one of the most important features of websites as it assists in ensuring a steady improvement in user experience.
Responsive sites are easily managed because they require little maintenance and are known to break down less often. Responsive designs ensure everything on the website is organized and managed from an easy place and daily tools are constantly being developed to make website management more rewarding for owners.
- Improved Social Shares
Responsive design drives engagement. This can lead to improved social shares when done correctly. Incorporating social media plugins on the website can easily expose the website to new and fresh traffic. What is interesting about social media leads is the fact the leads generated are quality and drive conversions.
About Author: Junaid Ali Qureshiis a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Progostech, Magentodevelopers.online, eLabelz, Smart Leads.ae, Progos Tech and eCig.