The digital world is a level playing field that offers every website operator an equal chance at the available traffic. However, there is still more work to be done as Woocommerce mix and match or any WooCommerce Shop As Customer alone cannot do the trick. You will have to meet certain requirements to have a fair shot at the available traffic. However, you can meet these requirements if you follow the steps provided in this article.
These steps will help drive more customers to your website. Traffic is very important as people will only know about your business when they visit your website. Without web traffic, there will be little or no sales. Traffic may not directly imply sales; however, it affects how much you will sell. These tips will help you even more if you are a budding business.
Deliver Quality Content Regularly
Every website should have a blog or news section where it regularly delivers quality content to its website visitors. If you do not have an idea of what to post, you can simply post news related to your company or industry.
You can also write DIY tips on industry-related issues. You can also write on trends that relate to your industry. The important thing is to do it on a consistent basis. Once a week, twice a week, once a month, twice a month, or whatever you choose.
Lure Web Users With Good Content Marketing Strategy
This is particular to website operators who prefer to operate a blog and post DIY (Do It Yourself) tips to their customers pr prospective customers. DO NOT GIVE OFF EVERYTHING. You are running a business, you’re not a philanthropist.
Always use the “lure” approach to content marketing. If you offer professional services, give out enough information for your customers to ascertain that you are a professional while you hold back certain information to ensure that they consult you.
If you sell a product, you can give out DIY on how customers can effectively use or maintain your products. The aim of this approach is to make them consult your services without being over-reliant on you.
Effectively Use Backlinks
Although search engines are threatening to remove backlinks as criteria for SEO rating, it still remains important. While developing content on your website, you can insert inbound links (to another page on your website) and outbound links (to a page of authority). Research shows that over 48% of website visitors tend to click on a link out of curiosity.
That figure may seem small but you will be missing out on it if you do not insert a link. Besides, your website can be added as a link of authority if you keep churning out good content.
Take Advantage Of Your Social Media Channels
Social media has a “social” edge over search engines. Unlike search engines, social media promotes interactions. You can take advantage of these interactions and use it to drive traffic to your website. Open an “official social media page or account” to serve this purpose. Avoid using your personal or private account.
Instead, use your official account or page. Whenever people make inquiries, always direct them to your official page and inform them of your website. You should also add the link to your website on your social media account.
Use Appropriate Keywords
Keywords are phrases or clauses web users input when searching for answers on the internet. You should do keyword research, take note of the keywords associated with the content you want to put out and add them appropriately to the content. Avoid keyword stuffing or using the wrong keywords because they are trending.
Optimize The Webpages On Your Website
Your website itself may just be the problem. Optimize your website to load faster and easy for web users to easily locate what they are looking for. Your website should load in less than 5-10 seconds and it should not take more than three clicks for web users to see every item on your menu.
Properly Execute Email Marketing
Forget the myths, email marketing works! You can effectively use it to sell and drive traffic to your website. Send fewer emails and only send them when you have something important to inform the recipient. Important in this case means “personalized”. This means you should work with data when sending emails. I need not tell you to avoid addressing the recipient as “Dear Customer”, do I?
Use Paid Marketing Campaigns
Pay-Per-Click (PPC), Paid Social Media and other paid marketing campaigns can come in handy for promoting your business. When using social media, here is a tip. Micro social media influencers are more cost-effective compared to paid promotions. They tend to get more reactions and interactions than paid promotions.
With these tips, you only need a good product or excellent service to complement your efforts. The only thing that will be holding back your business after you use these tips is most likely your product or service. The reason is that no amount of marketing can sell a bad product.
Junaid Ali Qureshi is an eCommerce entrepreneur with a passion for emerging tech marketing and eCommerce development. Some of his current ventures include Progos Tech (an Woocommerce mix and match), Elabelz.com, Titan Tech and Smart Marketing.