Top 10 Best E-Commerce Strategies to Attract New Customers

It doesn’t matter if you run your online store for a while or start your business adventure – it won’t work if you don’t get customers for your online business.

Of course, this sounds easier than done – attracting users to an online store can be very difficult and time-consuming. Therefore, an effective strategy for marketing is very much needed.

Then let’s start step by step with developing our business marketing strategy. To facilitate this process, we’ve outlined the ten most effective ways to get a lot of traffic without spending too much money. Check it out!

1. Website Optimization

As an eCommerce company, your website is your online home, a place where customers can fill digital shopping carts with your products and have an experience that will bring them back.

A streamlined website includes an intuitive design, easy-to-read language, simple navigation, and many design elements that result in a clear call to action. Take care and make it even easier for consumers to get the product or information they want.

If necessary, create landing pages, make product payments, and add a contact page where customers can find all the vital information they need.

2. Personalize Your Home Page

Your home page is one of the first places they visit after entering your store for many new customers. That’s why it’s so vital that it makes an excellent first impression. The best image can be made by meeting the customer’s needs directly.

Customers reach your homepage in many ways. The customer may have gone to your homepage by clicking on the personalized email you sent. All of these methods provide you with data that you can use to provide a customized shopping experience.

3. Use High-Quality Images and Product Descriptions

Product images and descriptions form the backbone of an online shop. The better a product looks, the more likely a new customer will buy it, right?

The ability to look closely at a product and understand precisely what is being sold gives buyers the previously only available power to brick-and-mortar buyers. Over 70% of potential customers consider the ability to enlarge an image to be essential in their purchasing decision.

4. Increase E-commerce Search Usability

Does your eCommerce platform design or analyze what clients are looking for? If your online shopping system can track this, you probably have effective browsing and search skills.

Organize your online store for these two main groups of potential customers: visitors who know what they want to buy and who want to surf.

Customers who know exactly what they are looking for want to find the information they are looking for as quickly as possible. Building a high-end search is an essential function for your users. If you can’t find what you’re looking for, buy it from another store.

5. Develop Buyer Personas on Actual Data to Reach New Customers

To attract new customers, you need to know exactly who you’re contacting. The buyer persona offers tremendous value and knowledge about your retail business.

In addition to better refining your content and marketing strategies, you help your team better understand your customers’ needs and how to deal with them.

Buyers’ persona helps you reach the customers you are looking for – potential customers who are more likely to convert and benefit from most of your products. By developing a deeper understanding of your target audience, you are more likely to acquire new customers and increase your sales.

6. Build Email Lists

If your internet business does not use email marketing as a communication channel, you will lose significant sales. Use the registration forms, give something for the email address, such as a promotional code or even a gift.

Ensure you have won your customers’ trust and never send emails without the user’s consent. Otherwise, you will risk that you will end up in the SPAM folder, and no one will want to ruin your brand in this way.

Add registration fields at the end of blog posts or purchase instructions. If visitors like the content you provided, they are happy to stay up to date on the news, discounts, and advertisements and leave their email addresses. Ensure you include an option to allow a customer to join your mailing list as part of the checkout process.

7. Run a Contest or Giveaway to Grow Your Customer Base

One of the most effective ways to attract new potential customers to your business is to organize a contest or giveaways on social media. Games are good for creating online communication and inspiring your audience to connect with your brand. It’s also a great way to add a fee for a promise to your mailing list.

It should be admitted that individual contests are unlikely to create new clients for your business – the real work begins after it’s over. Include attendees in an email marketing campaign and send them personalized emails thanking them for participating.

8. Social Media is an Absolute Gem

Social media are one of the channels through which you can advertise for free. Of course, if you advertise online, you get paid, but just staying there is free. And it can also help a lot!

Posting great content on social media is key to your success. You have to be exciting and outstanding for people to follow you. If you can do this, you will have a great marketing channel without wasting money. You can work on the social cause to help NGO’s gather donations. You can integrate the WooCommerce donations plugin into your site and ask your customers to participate in this act of kindness.

9. Search Engine Optimization

Search engine optimization (SEO) is essential for a competitive market. Simply put, SEO practice is to improve your website with the right keywords, titles, and content to help users get the products you offer on the search engine page as high as possible. Fill your site with quality relevant content to provide a fun experience and improve your SEO rankings.

10. Get Involved with Influencer Marketing

This is a relatively new form of marketing that can help you increase your brand awareness and drive more business to your website. Since many influencers are active in most (if not all) industries and the potential cost may be lower than you think, this is a marketing strategy that you need to look into.